Fieldays , as the largest international agricultural trade show in the Southern Hemisphere, attracts over 100,000 visitors annually and brings together the world's top agricultural technology and equipment manufacturers. In this market long dominated by European, American, Japanese and Korean brands, LOVOL is steadily breaking traditional perceptions and gaining widespread attention with its technological strength and product quality.
LOVOL at Fieldays: Three Consecutive Years of Progress
New Zealand possesses one of the world's most developed livestock systems, with globally leading exports in dairy, sheep meat, horticulture and fruits, resulting in extremely high dependence on agricultural machinery. Covering 130,000 square meters with 1,000 exhibitors, Fieldays serves as a key platform for agricultural machinery brands to compete in the premium market segment.
Since 2023, LOVOL has partnered with Metrade Limited, headquartered in LOVOL's hometown of Weifang, China, to participate in the exhibition for three consecutive years. Over these three years, LOVOL has consistently introduced new products and solutions, gradually building a strong local reputation.
Multi-Series Product Launch: Performance Speaks for Itself
During the three-year partnership, LOVOL has exhibited several star models that precisely meet the needs of New Zealand market users:
M Series Tractors
Reliable performance, compatible with various implements
Easy maintenance and cost-effective
Comprehensive solutions with worry-free one-stop service
P Series Tractors
Suitable for multiple operations including fertilizing, raking and material handling
Power-shift technology enhances efficiency
High horsepower with excellent off-road capability, highly favored by ranch users
F Series Tractors
Optional safety frame or Level 4 cab for confined spaces
High-efficiency operation with excellent stability
In 2025, LOVOL made a strong return with its P4000 series and collaborated with New Zealand's renowned agricultural media Farmtrader to publish professional evaluation reports, helping more professional users understand the products' true performance.
Growing Market Recognition and Strengthening Brand Image
Through online and offline channels including Facebook, Farmtrader magazine and exhibition events, LOVOL's brand awareness in New Zealand continues to rise. During the exhibition, more repeat customers came for follow-up visits, while new customers actively made inquiries.
During the 2025 exhibition:
Total potential customer leads exceeded the sum of the previous two years
Over 10 potential customers made detailed inquiries about P4000 products
Significant improvement in brand recognition among distributors and end-users
A Metrade executive stated: "LOVOL products not only offer stable quality but also demonstrate the dedication to service characteristic of Chinese brands. We aim to establish LOVOL as a first-tier brand in New Zealand's agricultural machinery market."
LOVOL's Next Step: Becoming the "Trusted Chinese Agricultural Machinery Brand"
In New Zealand's efficiency-driven market, LOVOL is gradually winning farmers' recognition with cost-effective, highly compatible products. Backed by Weichai's global resources, LOVOL will continue investing in R&D, service and market adaptation to truly bring "reliable, efficient and intelligent" agricultural machinery to more lands in the Southern Hemisphere.
Want to know more? Contact LOVOL New Zealand team now!
✅ Get P4000 series detailed specifications and quotes
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