In Italy, lives a family whose life has been deeply woven with the rhythm of agriculture and the legacy of a brand. Juliano Simone, an Italian immigrant who carried the dreams of his family across regions and years, has spent twenty years building his farming career alongside Lovol. What began as a single tractor and a bold hope has grown into a lifelong bond, a story of hard work, trust, and quiet devotion. That story continues through his son, Mancini Simone, who carries forward his father's passion while stepping bravely into a new era of farming.
Twenty years ago, Juliano stood at the edge of his first field, uncertain but determined. Agriculture was not just a job for him; it was a calling. In those early days, every task was difficult. The land needed plowing, the soil needed preparation, and the work stretched from dawn until long after sunset. Juliano knew he needed a partner he could trust—a machine that would not fail him, even in the hardest conditions.Finally he made one of the most important decisions of his career. In July 2006, his new red Foton Lovol FT824 wheeled tractor arrived. With a rated power of 60.3 kW and a structural mass of 3750 kg, it was strong, steady, and built to endure.
By the time his son Mancini was old enough to help, the FT824 had become part of the family—silent, steady, and beloved. As Mancini grew up, he did not just watch his father work; He learned to respect the land, to value patience, and to understand that good farming requires both strength and care. Juliano never pushed Mancini into farming, but he did not have to. The love for the land was already in his son's heart.
In November 2024, a new chapter began. Mancini welcomed his own trusted partner: the brand-new Lovol P4110. With a dry weight of 3890 kg and a rated power of 81 kW, this modern tractor represented progress. It was more powerful, more efficient, and designed for the demands of today's farming. The P4110 was not replacing the old FT824; it was honoring it. He saw not just a new piece of equipment, but his own younger self, full of hope and courage. In that moment, the baton was truly passed.
As the family farming business expanded, so did their needs. Lettuce became one of their main crops, delicate and requiring special care. Traditional equipment could not easily manage the precise spraying and field work without damaging the young plants. The Simone family chose another Lovol solution: the TH1104 high-ground-clearance tractor. This specialized machine was perfectly suited for lettuce planting and crop protection. Its elevated chassis allowed smooth movement above the tender crops, ensuring efficient and safe spraying operations. With this tractor, their work became more precise, more efficient, and more environmentally responsible.
Today, on the Simone family farm, one can still see the bright red 2006 FT824, carefully preserved and still working when needed. Beside it stands the modern P4110, powerful and advanced. And nearby, the TH1104 stands ready for the delicate work of lettuce care. Three machines, from three different moments in time, representing one unbroken legacy. For twenty years, Lovol has been more than a brand to the Simone family. It has been a silent witness to their tears and triumphs, a partner in their hard work, and a symbol of trust that crosses generations.